Asiento Libre needed to build a carpooling experience that solved several fronts at once: product discovery, ride search, guided publishing, coordination between people, authentication, and true mobile support across iOS, Android, and web.

At the same time, the product had to reduce entry friction to validate with real users. That meant enabling meaningful exploration before registration, supporting complex publishing and coordination flows, and integrating maps, notifications, and persistence without slowing down product evolution.

We developed a complete digital ecosystem for the product, focused on a mobile-first experience with web support.

• Cross-platform foundation: we consolidated a single application for iOS, Android, and web using Expo and React Native.
• Ride search and publishing: we structured the core flows for finding trips, publishing rides step by step, and managing ride requests.
• Guest mode: we added an experience that lets people explore key parts of the product before signing up, reducing initial friction.
• Maps, geolocation, and waypoints: the product was prepared to capture origin, destination, and intermediate stops with much better trip context.
• Notifications and communication: we added the infrastructure for push notifications, operational events, and coordination between users.

We also supported the acquisition layer with a landing page built for waitlist capture and early demand validation.

Asiento Libre now has a much stronger product foundation to validate, iterate, and scale: a unified cross-platform experience, lower adoption friction, clearer core flows, and an architecture ready to keep growing as a marketplace.

The project now brings product, acquisition, and operations together in one ecosystem: app, web demo, landing page, notifications, and a shared backend. That makes it easier to move fast without duplicating effort across platforms or losing consistency in the experience.